By Siddhant Mishra
Over the past few years, participation of millennials (26-41 years) and Gen Z (18-25 years) has gone up rapidly in the stock market.
A major factor is digital offerings and tech advancements adopted by the industry, enabling a user-friendly experience, as per ICICI Securities.
Customer data on icicidirect.com reveals equity remains the major investment product across cities for both millennials and Gen Z, followed by mutual funds.
